Tag Archives: China

Featured: China – The Great Leap Online

China’s sustained economic expansion over the past three decades has created an entire generation of new consumers. February 2013 issue of PwC’s r&c worlds Express update sheds light on Chinese consumers’ online shopping habits, based on the responses of 900 Chinese shoppers to a recent PwC survey. The Chinese consumers in our survey exhibit unique shopping patterns; for example, shopping far more often and using more on-the-go technology than survey respondents in the West.

The Chinese shoppers are adopting the Internet as a retail channel much faster than their global peers and running ahead of the pack in terms of using new devices and social media. Find out more

Asia: The physical side of ecommerce

Ecommerce in Asia is booming. China alone is forecast to grow to an over US $350 billion industry by 2016. While some markets may already be considered mature (Australia, for example), the growth of internet connectivity and consumer purchasing power cannot be ignored by either small-to-medium enterprises or multi-national corporations looking to reach new consumers.

Ultimately, e-commerce is likely to continue growing because it can more easily provide a wide variety of products at  lower prices and greater flexibility to customers, which in turn leads to an enhanced shopping experience.

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