USA: Webcast – EU 2015 B2C VAT changes and what they mean for US based businesses

Please join PwC’s Value Added Tax Practice for a webcast on Thursday, March 14th from 12:00 to 1:00pm ET.

Webcast will focus on the challenges that sellers of electronically delivered content face when selling to customers in the European Union and elsewhere.

The European Union (EU) has long required EU established businesses to account for VAT, at the rate where the business is established, on sales of electronically supplied services (eservices), such as mobile applications, downloadable or cloud accessible games and music, and subscriptions to websites, to private individuals located in the EU. Special treatment applies to sales of eservices to business customers. Since 2003, the EU created new procedures for non-EU established sellers, which have created various challenges. For example, non-EU sellers have experienced difficulties determining whether a sale qualifies as eservices, whether the customer is a business customer or private individual, and determining the physical location of the customer. Additionally, non-EU sellers have faced complexities with respect to automating their check-out and billing systems to account for VAT. On December 18, 2012, in advance of the 2015 changes that require EU sellers of eservices to register and account for VAT in a manner similar to those required for non- EU sellers, the EU Commission has released a VAT proposal that addresses some of the questions which have existed for non-EU sellers.

You can find some more information about this subject in our recent article on “VAT and cloud computing” and some further basics explanations on VAT implications for ebusiness here.


Registration is free. Please register for the webcast by clicking here.


PwC’s panel of VAT specialists will provide their insights into the VAT rules affecting both EU and non-EU sellers of eservices in a business to business and business to consumer context, outline other VAT challenges facing sellers of electronically delivered content, and the opportunities these challenges present:

  • Tom Boniface is the National Co-leader of PwC’s US Indirect Tax Practice focusing on value-added tax services
  • Nathan Trautwein is responsible for leading the PwC US VAT Practice’s efforts in assisting US-based ecommerce businesses
  • Tom Borec has years of practical EU and non-EU VAT experiences and spearheads PwC’s global ebiz & ecommerce initiative


  • What constitutes electronically supplied services
  • How EU and non-EU sellers account for VAT within the EU
  • How seller account for VAT outside of the EU
  • Challenges and opportunities facing sellers of electronically supplied services
  • Implications for US businesses
  • Future developments

Contact us if you are interested in further details.

About Nathan Trautwein

Director - Indirect Taxes - VAT PwC US email: Mobile: +1 415 786 3970 Office: +1 415 498 6342

Nathan Trautwein is a Director in PwC's indirect tax practice and specializes in value-added taxes. He has over 12 years of experience in helping US multinationals understand, plan for and manage their global indirect tax needs. On a day to day basis Nathan helps his clients identify the VAT treatment of their off shore sales or purchses, register for VAT overseas if necessary, recover VAT where applicable, implement VAT efficient supply chains and improve internal VAT processes and procedures. Nathan is also responsible for leading the US VAT Practice's efforts in assisting US based eCommerce businesses identify global indirect tax liabilities related to the sale of digitally supplied services or plan for and set up processes for managing any VAT liabilities on a go forward basis.