Category Archives: Publications

Featured: EU 2015 B2C VAT changes – it’s sooner than you think!

On 1 January 2015 the final phase of the so-called VAT package will come into force and will involve important changes in the VAT treatment of intra-EU business-to-consumer (‘B2C’) supplies in relation to telecommunications, broadcasting and electronic services.

From that moment on, all telecommunications, broadcasting and electronic services provided to non-taxable persons will be taxable at the place where the customer is established, has his permanent address or usually resides. Affected businesses will therefore be required to charge, report and pay local VAT in every Member State in which they have customers, which may result in multiple VAT-registrations throughout the EU.

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Featured: China – The Great Leap Online

China’s sustained economic expansion over the past three decades has created an entire generation of new consumers. February 2013 issue of PwC’s r&c worlds Express update sheds light on Chinese consumers’ online shopping habits, based on the responses of 900 Chinese shoppers to a recent PwC survey. The Chinese consumers in our survey exhibit unique shopping patterns; for example, shopping far more often and using more on-the-go technology than survey respondents in the West.

The Chinese shoppers are adopting the Internet as a retail channel much faster than their global peers and running ahead of the pack in terms of using new devices and social media. Find out more

Featured: 10 myths of multichannel retailing

This is the sixth consecutive year that PwC has published a study of online shoppers, and our second truly global survey.

Below are some highlights from this year’s report.

  • 59% of respondents follow brands or retailers on social media, compared to 49% last year
  • When it comes to their favorite brands and retailers, 38% of our respondents are following them on social media; up from 33% last year
  • 27% of respondents discovered brands through social media, compared to 17% last year
  • Fully 49% of our survey sample said they use social media every day, an increase of 14% over last year
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Switzerland: The multi-channel shopper is changing the retail landscape

PwC surveyed 7,005 consumers worldwide, including 1,000 respondents from Switzerland. The single biggest conclusion that we drew from our study is that consumers are outpacing traditional retailers and online pure-players are closing the gap. Consumers choose the channel that best suits their needs, doing their research predominantly online for products before buying the product in a store. Besides company websites, more and more consumers are researching and following brands via social media.
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